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Local SEO (Local Search Engine Optimization) is a targeted approach to online marketing that helps businesses become more visible in local search engine results. It focuses on optimizing a website and its content so that it ranks higher when people search for businesses or services in a specific geographic area. This includes optimizing your Google My Business profile, ensuring your business appears on online maps, and tailoring your website content with local keywords.
When potential customers in your area search for relevant services or products, Local SEO increases the chances of your business being found. It’s crucial for businesses that rely on local customers, such as restaurants, retail stores, and service providers.
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